The Way of the Warrior in Business

Foreword by Philip Kotler Discover hundreds of powerful out-of-the-box tactics to help you develop the killer instinct that turns you into a powerful Business Warrior who wins big and wins often. You’ll learn how to apply the military strategies and tactics of Sun-Tzu, Mao Tse-Tung, the US Army, and others to attack your competitors, invade attractive markets and defend market share to maximize your sales and profits. The Way of the Warrior in Business provides assessment tools, checklists, action plans and other marketing weapons that you can use to: • Win price wars, product wars, promotion wars and channels of distribution wars • Repel attacks from big-name brands and actually defeat them • Win the battle for your customer’s mind • Effectively market your products and services, and yourself • Plan well – decide on the right things to do and do them right • Become more creative and out-think your competitors • Get people to do what you want them to do