The Thought Leadership Manual

The Thought Leadership Manual is an essential guide that gives you the necessary sills to dramatically grow your business by becoming a recognised expert in your field. The ability to create and employ insights that grab the attention of clients and the media has become one of the most important marketing challenges for businesses selling high-value services. Yet ‘thought leadership’ barely features in marketing courses. What’s more, there is even less advice available on how to create the all-important stream of great ideas (which is the toughest part!). The Thought Leadership Manual fills this gap, providing a process and toolkit that enables newcomers and the experienced alike to create and launch successful campaigns by: • Getting buy-in from colleagues and budget-holders • Delivering the all-important breakthrough ideas • Planning and executing to deliver the very maximum in terms of marketing, publicity and, most importantly, sales