Science of Sales

A book to guide you in the most rewarding directions! Typically, the journey to becoming a master salesperson is long and painful, full of trial and error, requiring perseverance and constant self-motivation. But it doesn’t have to be that way! While pundits may describe sales as an art form, the truth is that – like science – it is based on core principles and practices. In order to get better at sales, a salesperson need only improve on these individual building blocks. In the Science of Sales, author Pranab Bhalla builds a logical framework for budding professionals on the process of sales. Here you will find: • The right psychological approach • The building blocks of cold calling and business development • The art of questioning • The sales presentation • Understanding buying decisions • Dangling the bait And much, much more!