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Strategic Management

Strategic Management
-5 %
Strategic Management
Saroj Datta (ஆசிரியர்)
₹375
₹395
புத்தகம் 3 - 7 நாட்களில் அனுப்பி வைக்கப்படும்.
+ ₹40 shipping fee* (Free shipping for orders above ₹500 within India)
புத்தகம் இருப்பில் இல்லை என்றால், அத்தகவல் உங்களுக்குத் தெரிவிக்கப்பட்டு, அதற்கான பணம் (ஷிப்பிங் சார்ஜ் இருந்தால் அதுவும் சேர்த்து) உங்களுக்குத் திருப்பித் தரப்படும்.
This comprehensive text provides fundamental and broad knowledge about strategic management and policy. It offers a thorough, state-of-the-art treatment of the critical business skills that are required to plan and manage strategic activities and business policies in today’s corporate world. It introduces the readers to the various tools and techniques being used by the firms competing in the national, as well as in the global economy. The book has been enriched with examples and brief descriptions given as Strategic Memo in each chapter. The case studies given at the end of the book can be used to teach and discuss a comprehensive range of topics, thus providing an integrated view of the concepts. Key Features — Examples and brief descriptions given as Strategic Memo in each chapter. The examples range from traditional industries like dairy farming to modern digital entities like facebook — A case study at the end of each chapter to discuss in class or as an assignment, on topics pertaining to that chapter — A separate chapter devoted to case studies, to facilitate holistic discussions of the strategic dilemmas and solutions that can be offered
Book Details
Book Title Strategic Management (Strategic Management)
Author Saroj Datta (Saroj Datta)
ISBN 9788184951158
Publisher ஜெய்கோ பப்ளிஷிங் ஹவுஸ் (jaico publishing house)
Pages 412
Year 2010

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